And folks who are looking for some of that Print+PDF benefit with Evil Hat products -- if you get your FLGS to sign up with IPR, I will personally back any Print+PDF offering on IPR. Send me an email telling me what you bought through your FLGS and what FLGS that is, and I'll get you the PDF once I can confirm that store placed an order with IPR.
That...is very cool.
So, print out the Retailer Flyer from IPR and hand it the folks at your local game store. Having some new indie games on the store shelves is good for business and you still get the bundle that Evil Hat is offering on their products.